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16/10/2010

Nokia Push Burton Project

A New Age of Technology...

When the Nokia Push project began back in September 2009, Nokia helped to re-imagine skating, kite aerial photography, city guides and more. A real life game, the Nokia Push interactively scores your tricks and manouevres, rating them and forcing you to up your game each time you venture out onto the mountain. The ultimate in self-competition!

In 2011, Nokia Push will be collaborating with the world's biggest snowboarding company, Burton Snowboards, to create a new type of connected snowboarding. Work has already started between Nokia and Burton, and the collaboration will be run in the spirit of the Push project.. Throughout this time, regular videos will be published on the Nokia Push blog, detailing their progress so far and counting down to their launch at next year's Burton European Open in January.

To learn more about the Nokia Push Burton Collaboration, please visit their blog.

 

 

Nokia's previous project 'Push Skating' was documented in this video: